The White Lake Chamber of Commerce has revamped their website and logo. Pictured above is a screen-shot of the new website’s homepage.

This project started about a year ago when the Chamber’s Board of Directors looked at their strategic plan and decided they needed to create additional excitement. In order to sell the community to the many tourists and visitors traveling from near or far, a fresh new look to what our community has to offer has been developed.

Executive Director Amy VanLoon said, “To begin this process, we brought in Simply Marketing to help walk us through this transformation.” The overall concept of a new name, logo and website was created with the additional support of Envigor Design. Once they had the ideas, the work began to create all the pieces of the puzzle.

“Today, we are excited to have an updated new look that we can take out into the marketplace and attract more travelers to our community,” said VanLoon. The local businesses will have a robust website to represent them to the travelers coming into the community. This valuable resource will serve as a useful tool to those who already live and work in the community.

VanLoon added, “This is part of our updated marketing efforts that we are implementing throughout 2013. Our goal is to work with our local attractions and businesses to inform visitors and locals about the beautiful communities of Montague and Whitehall located in the heart of West Michigan”.